With a little help from a friend: A Shower Calendar to save water

People wish to change their behaviour in many contexts: Eating less chocolate, taking the bike instead of the car or  consuming fewer resources. But reaching those goals is often not easy, as people lack self-control or more broadly motivation.
Design can help to overcome barrriers and to motivate people to achieve their aims. Transformational Products try to help people to achieve self set goals. We understand them as “materialized arguments” – dialog partners and mediators and not educators or watchdogs. Thus, their general design assumes that people have an “inner wish” to change, that is, to transform themselves.

The Shower Calendar is a “persuasive” concept for reducing the consumption of water for showering. It offers a way to foster awareness of water consumption and communication among family members. This ultimately has the potential to result in behavioral change.